we’re getting people anxious to get on mother earth’s good side by connecting with nature through the alltrails app.

it’s our only hope of course.

stunts

stunts

apocalyptic mall takeover

massive nature installation invading a mall. alltrails signage will direct people to the app so they can get this close to nature more often.

nature’s graffiti

made possible with chia seeds: they can grow just about anywhere.

the beginning is near

‘happy’ warning signs and handouts.

toggle focus

branded city binoculars that show what cities would look like taken over by nature.

partnerships

partnerships

alltrails is gifting its frequent users a last of us dlc reward where they can sit back and enjoy the scenery without the fear of enemies.

tripadvisor takeover

searching for a hiking trail near you will prompt mother nature to do her thing. a popup ad will direct browsers to alltrails to let them know what they’re in for.

social

social