when it comes to regal indulgence, there is only one jurisdiction: gold rules.
stunts
stunts
golden brick repackaging
what better way to elevate velveeta to the status it deserves then to sell it as what it’s worth: GOLD.
the great velveeta heist
to decree some supreme buzz about the redesign we’ll arrange a fake grocery store gold heist.
slightly branded, slightly incognito velvehicles will be seen stealing gold velveeta bars outside of grocery stores.
a fact: everyone wants a taste of something worth a risk.
the golden whopper
combining forces with his majesty of fast food: the burger king, velveeta presents the golden whopper. a royal marriage between three layers of rich velveeta cheese and the classic whopper, obviously wrapped in gold.
social
social
#goldrules
to get people feeling regal we’re bringing in a social campaign: #goldrules. customers will use our repackaging to create gold items that make them feel royal.
